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What Is A Lead Magnet?

It’s every business owner’s goal to get as many qualified leads as possible, but it can be difficult knowing where…
Is Guest Posting a Good SEO Strategy?

In the past we’ve written fairly extensively about how crucial good link building is to an SEO campaign. Links on…
Why Website Traffic Can Drop, Even When Ranking On the First Page of Google

When users type a query in a search engine, they are presented with results that include paid ads and organic…
FAQ Structured Data Markup: A Short Term Win

There’s no substitute for search engine optimization when it comes to competing for top rankings in the search results. The…
Search Sessions | SMB Digital Marketing Strategies from Around the World

COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The…
How to Generate Successful Leads With Local Service Ads

It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke,…
Boostability’s Most Frequently Asked SEO Questions

Here at Boostability, we like to think we’re pretty good at this whole SEO thing. As we constantly talk to…
How Content Clusters Can Help Your SEO and Bring in More Traffic

Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King” essay emphasizing that, that is where…
Learning about SEO During the Lockdown

The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced…
How Often Should I Post New Content on My Website?

Content marketing is an interesting beast. We cannot undermine the importance of good, quality content on your website. It’s an…
Search Sessions | SEO Reopening Checklist: How to Restart Your Digital Marketing Efforts

Due to COVID-19, many businesses have had to make quick changes to their marketing and SEO strategies to stay afloat.…
Does Bounce Rate Affect My Ranking?

Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied…
How Local Review Management Can Help Your SEO

Keys? Check. Wallet? Check. 5-star guac and queso? Double check. If you’re anything like me, before heading out on the…
How to Drive Engagement and Conversions Through Content Marketing

People in different parts of the sales funnel consume different types of content. So, how can your business format its…
What Does a Google Algorithm Update Mean?

Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic…
Search Sessions | Social Media Strategy: The Top 5 Ways to Promote Your Brand on Social Media During COVID-19

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during…
Boosting Sales: What Are Dedicated Landing Pages and How to Create Them

The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in…
New Google Image Search Feature: Fact Check

Google, in an effort to clean up false information, has included fact check within their image search function. They announced…
Things to Consider When Partnering for Your Business

Very rarely can businesses survive just on their own. Successful businesses are made up of successful partnerships that help them…
Why You Need to Avoid Keyword Stuffing in Your Content

Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page…
Small Business Economic Recession Fallout

Part of the struggle we’ve all faced during the coronavirus pandemic is just the sheer uncertainty of it all. One…
How Does Amazon Display Search Results?

If you are familiar with SEO and search engines, then you know what best practices help rank your website higher…
Search Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business

When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry…
SEO Basics for SaaS Companies

SaaS Businesses are different from other SMB or large businesses in many aspects. A business that runs on a Software…
How to Capitalize on Your Down Website Traffic from COVID

I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a…
The 15 Questions to Ask Your SEO Prospects

Of course we all want every single sales call to close. Who doesn’t? But That’s unfortunately not how it works.…
5 Safe Business Practices in a Digital Environment

One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new…
6 Digital Marketing Strategies to Improve Your Brand Recognition

There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is…
Search Sessions | Protect Local: Evolving Your Business for Today and Tomorrow

COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to…
How Consumer Behavior Changes During COVID-19

“The New Normal”. That’s a phrase we’ve all heard a lot over the past couple months. It’s hard to believe…
Making an SEO Product Profitable for Your Agency

A dollar invested in search engine optimization doesn’t turn into new customers and new revenue overnight. It’s a process that…
Leadership in the Time of COVID-19

In the midst of the COVID-19 pandemic, software powerhouse company Salesforce hosted a webinar featuring one of my favorite humans…
What You Need to Know About the May 2020 Core Algorithm Update

At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind…
Do I Want More Website Leads or More Traffic?

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic…
Search Sessions | How to Thrive in a COVID-19 New Era of Business

In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and…
Why is a Link Portfolio Important?

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links,…
How COVID-19 Has Changed Our Search Experience Forever

Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out…
Why You Need to Take Your Analytics Game to the Next Level

What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but…
The Best SEO Strategies for Business Verticals During COVID-19

Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our…
How to Choose the Right Images for Your Site

In our social media world, millions of people spend hours trying to get the perfect picture to post online to…
The Role of Big Tech in COVID-19

It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk…
How to Virtually Prospect for Leads

Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding…
Search Sessions | Actionable SMB Strategies During COVID-19

In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO…
How to Host Effective Webinars & Virtual Meetups

With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have…
Search Sessions | The Impact of COVID-19 on Global Search and Consumer Behavior

In the fourth episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) hosted a conversation with…
Why User Intent is Important for SEO

Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and…
Dealing with Coronavirus: An SMB Marketer’s Guide

A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands…
The #1 Factor to Rank on Google

Psst, c’mere. We have a secret. It’s the secret to the success of your business online. In this blog we’re…
Search Sessions | How to Lead Your Business Through Change

In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of…
How to Best Utilize “Near Me” Searches

Think about how you get people to your business. Are they mostly local customers found through social media or directories?…
Why Marketing is a Time Investment

No matter where you’ve worked in your life, making sure you have customers to service and money coming in the…
Strategies for Ranking on Yahoo!’s Search Engine

Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine…
Where SEO Fits Into the Digital Marketing Landscape

Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is…
Search Sessions | How to Optimize Your Accounting During an Economic Downturn

In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of…
Strategies to Help Your Blog Rank on Bing

When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This…