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Digital Marketing

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Google Analytics 4 (GA4) Terms Guide – Simplified

Welcome to GA4! This guide helps you understand the key terms so you can get the most out of your…
How to Extract SEO Gold from PPC Keywords

With such stiff competition for high SEO keyword rankings, businesses must be agile to stand out. It isn’t just about…
The Different Types of SEO

Search engine optimization (SEO) is a field that’s been growing rapidly over the last decade, in part because it’s such…
6 Standout Strategies to Merge SEO & Email Marketing

SEO is all about improving your website to rank higher on search engine results, while email marketing is about fostering…
The 3 Pillars of Organic Keyword Research

As a marketer, it can be a daunting task to ensure your web pages rank on Google. At times, it’s…
The Difference Between Technical SEO and Traditional SEO

Search engine optimization has come a long way since its early days. The practice has become much more complex, and…
Black Friday Ecommerce Tips: 11 Ways to Compete Online During the Holidays

This article was first published on November 3, 2017, and last updated in October 2022.The Black Friday trend of camping…
Keyword Difficulty: What Is It and How Do You Measure It?

Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden…
What Page of Google Am I On? Tools to Check Your Keyword Rankings

As a business owner or marketer, you may often wonder “what page of Google am I on?”. It’s important to…
5 Reasons Why Small Businesses Should Invest in Content Marketing

You’ve probably noticed that every website you see nowadays has a blog section. That’s because business owners know the importance…
How to Use Google and SEO to Improve Your Ecommerce Website

This article was first published on September 1st, 2020, it was last updated September 2022.The best ecommerce SEO strategy would…
How to Create New Revenue Streams For Your Business

Many, if not all businesses, need to quickly react to the ever-changing world we live in.Consumers change, and it’s important…
9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts

You may have heard that success, much like beauty, is in the eye of the beholder. But wouldn’t it be better…
How the Boostability Partner Program Works

This article was originally published in June 2020. It has been updated to reflect additional information.Every day, we come to…
Google Announces September 2022 Core Algorithm Update

On September 12th, 2022, Google announced a Core Algorithm Update. This update will roll out for the next two weeks.…
Google My Business Checklist: 10 Things to Keep Updated

When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the…
How to Start Conversations about SEO

This article was first published on March 2nd, 2020, and was last updated August 2022.Starting a conversation with any stranger…
5 Tips to Help You Define Your Target Audience

This article was originally published July 2018 but was updated on August 18th, 2022.As a marketer, you may think traffic…
5 SEO-Friendly Content Examples and Resources You Should Implement

This article was first published on April 20th, 2017, and was last updated August 2022.How can you increase your domain…
9 Ways To Increase Your Videos’ Visibility Through SEO

This article was first published on November 19th, 2020, and was last updated August 2022. By now, you are probably…
How Content Consolidation Helps Improve Your SEO Performance

Have you been generating content for your brand for several years? If yes, you could have duplicate content about the…
Domain Authority: How to Check and Improve Your DA Score

Are you looking for ways to make your business appear on the first page of Google? Understanding the concepts of…
Breadcrumb Navigation: Top Reasons Why You Need It for SEO

This article was first published on December 2nd, 2020, and was last updated August 2022. What are navigation breadcrumbs? We’re…
10 Best White Label SEO Companies in 2024

Most agencies have a goal to scale their business and manage a growing book of business. Knowing which of the…
Do Internal Links Help SEO?

This article was originally published in January 2022 but was updated on July, 25th, 2022.Internal linking has been highly regarded…
What is Semantic SEO?

Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in…
What is Semantic SEO?

Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in…
How to Talk to Your Clients About SEO Services

This article was first published on January 22nd, 2018, adn was last updated July 2022.Here at Boostability, we pride ourselves…
Partner Marketing – a Success Guide

What is Partner Marketing and Why is it Important? This article was first published on June 19th, 2019, and was…
How to Prevent and Fix An SEO Spambot Site Attack

Spambot attacks are becoming more and more common. With this in mind, it’s important for you to add common security…
A Guide to Google’s Featured Snippets and How to Land Them

This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first…
How to Rank on YouTube

This article was first published on October 13th, 2020, and was last updated in June 2022.Did you know YouTube is…
3 Ways Agencies Can Improve Client Retention

A strong and dependable portfolio of clients is the backbone of any healthy agency. When you have low churn rates,…
How to Create and Implement an Effective SEO Keyword Strategy

This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022.If you want to increase…
5 Common Local SEO Ranking Factors

This article was first published on October 5th, 2021, and was last updated June 2022. Many local search ranking factors…
Engage and Convert Your Audience By Using Interactive Content Marketing

This article was first published on April 12th, 2019, and was last updated June 2022.The content of the past has…
How SEO and CRO Should Work Together

This article was first published on July 15th, 2019, and was last updated on June 8th, 2022.Your business is your…
What is Local Search & Why Does It Matter?

Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? We’ll…
How to Optimize Images for Your Ecommerce Website

They say a picture is worth a thousand words. Especially for ecommerce website images, it’s important to optimize these images…
How Much Does SEO Cost for a Small Business? Here’s What to Expect

This article was first published on June 15, 2021, and was last updated on March 7th, 2023.As a business owner…
Why You Struggle to Sell SEO

As the modern business environment increasingly gets more digitized, SEO is pivotal in helping businesses make major strides in establishing…
How to Set Up Google Search Console

This article was originally published on June 10th, 2021 but was updated on May 19th, 2022.Google Search Console is a…
Common SEO Terminology: What It Means and Why It Matters

Whether you're just getting started with SEO (search engine optimization) or you just want to know more about how this…
Outsourcing SEO Services

9 Benefits of SEO Outsourcing and 12 Questions to Ask White Label Agencies This article was first published on March…
Why SEO Building and Success Doesn’t Happen Overnight

When you launch a new business and website, your goal is to get as many potential customers as possible. Besides…
SEO’s Next Step: Why Should You Add Conversion Rate Optimization to Your SEO Campaign?

You’ve done all you can to bring fresh traffic to your website. Your SEO campaign has been running smoothly. All…
How to Create a Video Content Strategy

SEO isn’t just a big deal for blog posts. SEO is equally important for videos. Here’s why: The world’s second…
How to Turn Client Testimonials Into SEO Wins

You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive…
What Makes an SEO-Friendly Landing Page?

As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate…
SEO vs PPC Keyword Research: What’s the Difference?

This article was first published on April 19th, 2018, and was updated January 2023.Whether you’re running pay-per-click (PPC) ads on…
How Marketing Agencies Can Diversify by Reselling Services and Platforms

COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary –…
Should I Invest in Content or Backlinks?

Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between…
Google Sets Date for Google Analytics 4 Transition From Universal Analytics

Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023.…
Top 7 B2B Marketing Strategy You Should Try In 2022

Marketing your business has become one of the essential tools for letting customers know about your products and services. It…
Guidelines for How to Utilize an SEO-Friendly URL Structure Guidelines

This article was first published on March 3rd, 2021 and was last updated in March 2022.URLs are like coordinates helping…