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SEO

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A Non-Technical Guide to Lighthouse SEO Metrics

This article was first published on April 11th, 2022, and was last updated November 2022.Since Lighthouse emerged as an SEO…
Google Analytics 4 (GA4) Terms Guide – Simplified

Welcome to GA4! This guide helps you understand the key terms so you can get the most out of your…
How to Extract SEO Gold from PPC Keywords

With such stiff competition for high SEO keyword rankings, businesses must be agile to stand out. It isn’t just about…
The Different Types of SEO

Search engine optimization (SEO) is a field that’s been growing rapidly over the last decade, in part because it’s such…
October 2022 SEO Update

We’re well underway here in Q4 as 2022 continues full steam ahead to a busy end of year. After it…
6 Standout Strategies to Merge SEO & Email Marketing

SEO is all about improving your website to rank higher on search engine results, while email marketing is about fostering…
The Elements of an Effective SEO Reporting Dashboard

If you have ever worked with SEO (search engine optimization), you understand the importance of an SEO reporting dashboard. Tracking…
5 Quick Tips to Elevate Your SEO with Social Media

Social media platforms today aren’t just a medium to connect with friends or share beautiful photos and videos; they are…
The 3 Pillars of Organic Keyword Research

As a marketer, it can be a daunting task to ensure your web pages rank on Google. At times, it’s…
What is an SEO Specialist and How Do They Support Businesses?

Whether you’re an agency looking to add to your digital marketing lineup, or you’re interested in white label marketing, having…
The Difference Between Technical SEO and Traditional SEO

Search engine optimization has come a long way since its early days. The practice has become much more complex, and…
Google Releases October 2022 Spam Update

Google Search Console has announced that a new search ranking algorithm update is currently rolling out. Named the “October 2022…
The Argument For Targeting Zero Search Volume Keywords

When we talk about SEO and keyword research, we often assume that keywords with the highest search volume are the…
September 2022 SEO Update

Google pounded SEOs hard in September with not just one, but 3 named updates. And one being a Core update…
Keyword Difficulty: What Is It and How Do You Measure It?

Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden…
What Page of Google Am I On? Tools to Check Your Keyword Rankings

As a business owner or marketer, you may often wonder “what page of Google am I on?”. It’s important to…
How to Use Google and SEO to Improve Your Ecommerce Website

This article was first published on September 1st, 2020, it was last updated September 2022.The best ecommerce SEO strategy would…
Anchor Text SEO: What it is, why it matters and how to use it

When people think about SEO, they usually focus on content, technical fixes, and link building. But one element that’s often…
Google Releases September 2022 Product Reviews Update

On September 20th, 2022, Google announced that they have released the September 2022 product reviews update for English-language product reviews.…
9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts

You may have heard that success, much like beauty, is in the eye of the beholder. But wouldn’t it be better…
Amazon SEO vs Google SEO: 4 Key Differences You Should Know

Search engines have changed our behavior as shoppers. We live in a world where many reach for their phones first and…
Google My Business Checklist: 10 Things to Keep Updated

When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the…
August 2022 SEO Update

As the end to summer begins to approach, Google is ramping up its changes, clarifications, announcements, and updates to start…
How to Start Conversations about SEO

This article was first published on March 2nd, 2020, and was last updated August 2022.Starting a conversation with any stranger…
Google Rolling Out Helpful Content Update

Google has recently started to roll out a new helpful content algorithm update. Google is rolling out this content update…
User Experience and SEO: What You Should Know

This article was originally published in April 2022 but was updated on August 25th, 2022.Google considers many factors when ranking…
How to Run a Holistic SEO Content Gap Analysis

If you’re serious about creating a bulletproof content marketing strategy, you need to conduct a content gap analysis. This allows…
5 SEO-Friendly Content Examples and Resources You Should Implement

This article was first published on April 20th, 2017, and was last updated August 2022.How can you increase your domain…
9 Ways To Increase Your Videos’ Visibility Through SEO

This article was first published on November 19th, 2020, and was last updated August 2022. By now, you are probably…
How Content Consolidation Helps Improve Your SEO Performance

Have you been generating content for your brand for several years? If yes, you could have duplicate content about the…
July 2022 SEO Update

Another month, another several SEO Updates and speculation to talk through. The end of the month brought two big newsworthy…
Domain Authority: How to Check and Improve Your DA Score

Are you looking for ways to make your business appear on the first page of Google? Understanding the concepts of…
How to Diagnose Google Traffic Drops and Fix Issues

Website traffic is key for your business to grow your online presence, and build a solid customer base. As you…
Breadcrumb Navigation: Top Reasons Why You Need It for SEO

This article was first published on December 2nd, 2020, and was last updated August 2022. What are navigation breadcrumbs? We’re…
10 Best White Label SEO Companies in 2024

Most agencies have a goal to scale their business and manage a growing book of business. Knowing which of the…
Do Internal Links Help SEO?

This article was originally published in January 2022 but was updated on July, 25th, 2022.Internal linking has been highly regarded…
What is Semantic SEO?

Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in…
What is Semantic SEO?

Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in…
How to Talk to Your Clients About SEO Services

This article was first published on January 22nd, 2018, adn was last updated July 2022.Here at Boostability, we pride ourselves…
June 2022 SEO Update

In June, the SEO world saw the fallout from the first Google Core Algorithm Update of the year. And from…
How to Prevent and Fix An SEO Spambot Site Attack

Spambot attacks are becoming more and more common. With this in mind, it’s important for you to add common security…
Proper SEO Time Frame Expectations

This article was originally published in October 2020 but was updated in July 2022.Many SEO firms will tell you that…
A Guide to Google’s Featured Snippets and How to Land Them

This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first…
How Much Should You Charge for Local SEO?

Search Engine Optimization (SEO) increases your business’s visibility on the internet. It involves working around Google’s search algorithm to improve…
What is a Content Strategy Framework?

Content marketing has been a cornerstone of any good digital marketing campaign for some time. Naturally, the content marketing arena…
How to Create and Implement an Effective SEO Keyword Strategy

This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022.If you want to increase…
5 Common Local SEO Ranking Factors

This article was first published on October 5th, 2021, and was last updated June 2022. Many local search ranking factors…
May 2022 SEO Update

May saw the first Google Core algorithm update of the year. And leading up to it, we saw a bunch…
How SEO and CRO Should Work Together

This article was first published on July 15th, 2019, and was last updated on June 8th, 2022.Your business is your…
What is Local Search & Why Does It Matter?

Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? We’ll…
How to Optimize Images for Your Ecommerce Website

They say a picture is worth a thousand words. Especially for ecommerce website images, it’s important to optimize these images…
Google Releases May 2022 Broad Core Update

It has been six months since the release of the last core update from Google. Released today, Google has named…
How Much Does SEO Cost for a Small Business? Here’s What to Expect

This article was first published on June 15, 2021, and was last updated on March 7th, 2023.As a business owner…
Why You Struggle to Sell SEO

As the modern business environment increasingly gets more digitized, SEO is pivotal in helping businesses make major strides in establishing…
How to Set Up Google Search Console

This article was originally published on June 10th, 2021 but was updated on May 19th, 2022.Google Search Console is a…