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Why Local Search Should Be a Part of Your SEO Offering

Small businesses need to be use local search to connect with potential customers in their area. Almost half of all…
SEO Keyword Best Practices

Keywords are one of the most critical aspects of on-page SEO. Without them, users are unable to find your content…
“Get Next Action”: The Secret to Boostability’s Success

It’s an exciting time to work at Boostability. As we enter our ninth year in business, the company continues to…
The Beginner’s Guide to Facebook Analytics

Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of…
Beginner’s Edition: 5 Powerful Metrics in Google Analytics That You Need To Know

The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies…
Top SERP Ranking Factors [infographic]

Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together…
How to Become an Authoritative Website

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is…
The Past, Present, and Future of SEO

When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search…
What Every Entrepreneur Needs to know for a Successful On Demand Startup

Uber is only a few years old, actually even less than a decade, yet it is the fastest growing and…
Vital Considerations to Help Pick the Best Web Host for WordPress

Picking the best cloud hosting service can be hard. There are so many options to go with. The downside is…
How Does UI Design Affect UX? Learn to Make Your Website More Appealing to the Visitors!

Website design needs to be created with the goals of the client in mind so that it effectively contributes to…
Boostability’s May 2017 SEO Update

Boostability monitors tens of thousands of active SEO client accounts on a day-to-day basis. Here are a few key findings…
Why Should You Care About Facebook Workplace?

It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of…
9 Secrets for Creating High-Converting Headlines

“What Do a Street Prostitute and a Department Store Santa Have in Common?” “Why Suicide Bombers Should Buy Life Insurance”…
4 Things You Need to Know About Online Advertising

Online advertising is one area of digital marketing that is always undergoing changes. To ensure your ads remain relevant and…
The How and Why of Direct Response Marketing

There’s a reason direct response marketing has been around for nearly as long as businesses have. This doesn’t mean it’s…
Google Local Guides — Going the Same Way As Yelp?

Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near…
When Consumers Are Ready to Buy, They Search

Today, we search for everything. Google is a common verb—so common that we “Google” more than 3.5 billion queries each…
How To Market To Your Audience Using LinkedIn?

The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales…
Boostability’s April 2017 SEO Update

March had some big shifts (Yellow Box) at the beginning of the month that eventually calmed down. I would attribute…
Results for the 2017 Local Search Ranking Survey

There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever.…
Upgrade Your Twitter Marketing With These 7 Proven Ways

While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business…
How to Produce Juicy Facebook Posts That Catch Eyeballs

Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top…
5 Cyber threats that your business should be prepared for

IT security is a big business. It’s no wonder why; cyber-crime is on the rise. There are more than a…
Who Should Use LinkedIn Ad Campaigns?

While Facebook leads the social media world by a landslide, LinkedIn has its own unique benefits which carve out a…
Everything You Should Know About Guest Blogging

If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches…
Social Media Factors That Impact SEO

Social media is often an overlooked part of SEO, yet it plays an important part in ranking your website in…
How To Use Additional LinkedIn Features To Your Advantage

One way LinkedIn stands out from other social media platforms is through its additional features. These features are designed to…
What Lies Beneath the Maze of B2B Marketing

B2B marketers will always have to navigate uncharted territory. Combine this with an ever-changing digital landscape and customer mindsets, and…
Off-Site SEO Factors That Impact SEO [Infographic]

Off-site SEO factors are the hardest to implement for your business, simply because you don’t have full control of what…
Domain Factors That Impact Your Website’s SEO [Infographic]

When working on SEO, most businesses tend to focus on keywords and link-building and forget about everything else. While those…
On-Site SEO Factors that Impact Your Website’s SEO [Infographic]

On-site SEO factors are signals on your website that influence how each page is ranked. Unlike off-site or social media…
The Evolution of Google Local Results and Mobile

I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve…
Staying Ahead of the Curve with Data

In my current role I am on the phone and meeting with potential partners everyday. When pitching why an organization…
10 Easily Overlooked Ranking Factors

With more than 200 different ranking factors to keep in mind when implementing SEO, sometimes even the most basic ranking…
Top 6 Golden Rules of Writing Content for Your Blog

The big problem with blogging is how much competition there is. For that reason, if you want to get anywhere,…
New Instagram Reporting and More

Although content for Instagram may seem fresh and impulsive, it is anything but for brands. To ensure you reach the…
Social PPC: How To Boost A Facebook Post

Q: Where do you go to boost posts on Facebook? A: First, make sure you are logged in as an…
How To Verify You Have the Proper Robots.txt File

Learn how to create and optimize your robots txt file to boost SEO, control crawling, and prevent search engine indexing…
A Simple Guide to Database Security for Your Business Website

Over the last five years, concern over data breaches has been growing. This comes amidst the backdrop of huge data…
Migrating HTTP to HTTPS [Infographic]

Credit: On Blast Blog
How to Improve Your Business Success with Facebook

Whatever industry you are in, Facebook is one of the best options for improving your online visibility. You can use…
The “Fred” Google Algorithm Update Explained

What is the “Fred” Google Update Anyways? There has been a ton of movement within Google SERPs (Search Engine Result…
A Beginner’s Guide to Facebook Advertising Costs

When marketers start using online advertising, they want to know how much their ads will cost. This is key to…
How Do I Install Google Analytics?

If you’ve made it to this blog post, you are at least interested in and understand the general idea behind…
How Voice Recognition Will Impact SEO?

Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took…
8 Ways Multi-Location Businesses Can Diversify Local SEO Pages

Are you a local business that provides services to multiple locations? If so, then you already know how optimizing your…
Boostability: March 2017 SEO Update

We can’t believe it is March already, and we bet you’re feeling the same way. In 2017, we have brought…
Your Look Inside: Facebook Ranking Factors

Is your business already on Facebook? If you answered yes then you are on the right track. With Facebook’s 1.6…
How Social Media Helps You to Start a Business Through Crowdfunding

One of the major things the Internet has given to business in recent years is the ability to crowdfund a…
What Is Ad Retargeting and How Can It Help You?

It’s happened to all of us before. You visit a retail website, and before you know it, that retail store…
Top SEO Questions From Small Business Owners

I have been involved with SEO since 2009, mostly working with small business owners. During that time, I have answered…
What to Avoid and Where to Focus When Creating Internal Website Links

What do you think of when someone mentions “The Wizard of Oz”? You might think of the main characters: Dorothy,…
SEO Made Simple

There is no shortage of ways to market your business and promote your products or services online. But when it…
Why Link Building Still Matters in SEO

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO…