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A Non-Technical Guide to Lighthouse SEO Metrics

This article was first published on April 11th, 2022, and was last updated November 2022.Since Lighthouse emerged as an SEO…
9 Tips To Boost The Effectiveness Of Your Call-To-Action

Whether it’s persuading your followers to download your brochure or encouraging them to sign up for a newsletter, you need…
User Experience and SEO: What You Should Know

This article was originally published in April 2022 but was updated on August 25th, 2022.Google considers many factors when ranking…
How to Diagnose Google Traffic Drops and Fix Issues

Website traffic is key for your business to grow your online presence, and build a solid customer base. As you…
Breadcrumb Navigation: Top Reasons Why You Need It for SEO

This article was first published on December 2nd, 2020, and was last updated August 2022. What are navigation breadcrumbs? We’re…
A Guide to Google’s Featured Snippets and How to Land Them

This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first…
How to Set Up Google Search Console

This article was originally published on June 10th, 2021 but was updated on May 19th, 2022.Google Search Console is a…
Why SEO Building and Success Doesn’t Happen Overnight

When you launch a new business and website, your goal is to get as many potential customers as possible. Besides…
What Makes an SEO-Friendly Landing Page?

As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate…
What You Need to Know About Ranking on Other Search Engines Besides Google

At the moment, you have a handful of search engines now that do what dozens did when the internet first…
10 Ways to Increase Page Views in WordPress

This article was first published on Mar 14, 2017, and last updated in October 2021. As a WordPress site owner,…
Google Outlines Best Practices for eCommerce SEO

The biggest challenge with any e-commerce site is just being discovered. But once a customer has confidence in an e-commerce…
Effective Tactics for High-Quality Lead Generation for Small Businesses

As the end of the year approaches, it’s time to start evaluating our progress during 2021 and what goals we…
What’s the Difference Between Custom and Templated Websites?

This article was first published on Feb 9, 2018 and has been updated in August 2021. Purchasing a website can…
10 Must-Consider Facts While Optimizing Your Website For Mobile in 2021

Most people judge a site depending on its mobile-friendliness or responsiveness. Therefore, you’re likely to lose most of your potential…
SEO Mythbusters: Don’t Fall Trap to These Common SEO Myths

Having spent over a decade in the SEO space, we’ve seen a lot of changes as Google continues to innovate…
SEO-Friendly Web Design Tips For Your Website

If you are trying to make a website that creates an impact in the modern age, you need it to…
Generating Higher Conversion Rates and More Sales Through Websites

Conversion rate optimization refers to the process of analyzing user behavior on your website and finding ways to improve the…
What Does It Take to Have an SEO Ready Website?

Did you know that there’s approximately 1.2 billion websites out there on the internet? Yes, that’s billion with a B.…
How Do I Optimize Google My Business for Franchises?

With the age of convenience and online acceleration in 2020, it is important you have an online presence to set…
Is Your FAQ Page Optimized for Organic Search?

We all know the value of a great FAQ page. There’s no question about the fact that having an efficient,…
What You Need to Know for Voice Search SEO

How many of us have a smart device in our home? Be it an Amazon Alexa speaker, a Google Home,…
What’s the Best Website Platform for SEO?

If you’re just starting your business or creating a business website, you might feel a little overwhelmed about all the…
How to Promote Your Business Blog

Does your business have a blog that you wish it drove more traffic to your website? If so, you need…
Website Accessibility and How it Plays a Key Factor in SEO

Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business,…
When Should I Launch My Website if I’m Starting a Business?

Starting a business comes with a lot of new steps and challenges. And as a business owner, you want to…
14 Ways to Boost Landing Page Conversions with Visuals

No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites…
Website Management Made Simple: 5 Types of Tools to Help You Succeed

For an aspiring entrepreneur growing their first online business, building and managing a digital presence can seem like an insurmountable…
Using Translation Services to Deliver Website Localization for Good SEO

46% of all Google searches are local searches. That makes sense since many of us use Google to look for…
Boosting Sales: What Are Dedicated Landing Pages and How to Create Them

The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in…
How to Capitalize on Your Down Website Traffic from COVID

I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a…
Do I Want More Website Leads or More Traffic?

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic…
Why is a Link Portfolio Important?

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links,…
How to Choose the Right Images for Your Site

In our social media world, millions of people spend hours trying to get the perfect picture to post online to…
A COVID-19 Case Study: Majestic Meat Business Shift Success

During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send…
Key Metrics To Track To Determine If Your Website Is Successful

The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just…
Common Website Header Requests and Why You Should Avoid Them

As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes…
11 Things Every Web Designer Needs to Know About People

I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided…
What Are Alt and Meta Tags and Why Are They Important for SEO?

Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This…
The 7 Pages You Need On Your Website

Web design is incredibly important for every kind of business. The internet has revolutionized how people make purchases, and its…
You Ain’t Got No Alibi: How to Fix Your Ugly Website

A good website is a mix of elements that are both functional and artistic. You want to turn your website…
Website Design Affects SEO. Here’s How.

When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does,…
6 Secrets Your Web Designer Won’t Tell You (But We Will)

Have you decided to start up a new website or completely redesign your current website? If so, it’s important to…
Sales Support in the Tech Industry: Why You Need It

Technology is a rapidly changing industry. What is new today could be quickly ousted tomorrow. In spite of this volatility,…
The Secret Relationship Between Website Building and SEO

Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools…
Mobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit

Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day…
11 Magic Keys to Unlock the ROI Riches of SEO

To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on…
8 Tips on Designing Landing Pages That Retain Customers

If you want to drive sales of a marketing product or service, no tool works quite as well as designing…
SEO Acronyms Your Small Business Owners Need To Know

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO…
4 Ways to Improve Your Google Ads Campaigns Today

Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the…
Discussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy

Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince…
How to Grow Your Business with Boostability This Year

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years…
End Of Year Review: How Our 2018 Marketing Predictions Measure Up

It’s that time of the year when we all look back and take stock of what we did with our…
The Trouble with Website “Best Practices”

If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of…
6 Vital Strategies to Boost E-commerce Sales During the Holidays

Online sales during the holiday season are expected to increase by as much as 22% over 2017. E-commerce is booming…