RECORD 0001 → 1107 · CLOSED FOR ADDITIONS
Everything we ever published.
Nothing quietly deleted.
1,107 posts. 160 authors. Not one of them rewritten to look smarter in hindsight. Some of it aged well. Some of it is a keyword-density chart. All of it is still here, because a record you edit is not a record.
A DECADE OF SEO CONTENT — PRESERVED, NOT ENDORSED
Bringing together outdated tactics, dead links and 2013-era wisdom from a decade of Boostability marketing.
Twelve years, eight turning points
Pick an era and read what we genuinely believed at the time
2010-2011
Before the robots noticed
Buy all the links, count keywords and make it dense, submit to directories. Wild West SEO. Easy. 54 posts.
2012
Panic! At the Penguin
Every emergency post that spring is about disavowing what last year told you to build. 21 posts.
2013—2014
The semantic pivot
Hummingbird reframes search around meaning, and “keyword density” starts sounding old-fashioned. 73 posts.
2015
Mobilegeddon
Mobile-friendliness becomes a ranking signal, and posting hits an all-time high. 167 posts.
20216-2017
Snippets and signals
Featured snippets, Possum, and Fred land back to back. 256 posts.
2018
The Medic update
A broad core update hits health and finance sites hardest. “E-A-T” enters the vocabulary. 124 posts.
2013—2014
Bert Direction
Search gets semantic, NLP stops being a research term. SEO starts going in one direction: meaning. 277 posts.
2015
Core Web Vitals
Page experience becomes an official ranking factor. This is where the archive stops. 135 posts.
what boostability.archive is.
Here you’ll find a permanent record of every piece of content we’ve ever published. Nothing here is rewritten, refreshed, or repositioned for today’s algorithm.
Some of it is over a decade old. Roughly Paleolithic, in search-engine years. Indexed, searchable, untouched.
reading back is how we move forward.
Un-endorsed, un-refreshed and taken taken from the live boostability.com site. Nothing here is current. See it as our museum wing, it serves as a resource for anyone tracing how digital marketing practice has changed – whether for research, historical reference, or simple curiosity about where Boostability started.
THE ARCHIVE AT A GLANCE
1,107 Posts
2010–2021 Span
160 Authors
12 Years Preserved
Our Wall of “Huh, That’s Old”
Real advice, straight from the archive — read at your own risk.
“One of the most common SEO practices was to simply buy links on sites with high PageRank. That was all it took to make your site rank higher!”
From the archive, 2012
“Social bookmarking, a link building action for SEO.”
Link building 101, 2016
“It’s smart to shoot in the range of 2-5% keyword density for most blocks of text.”
Keyword density era, 2012
“Buying links, participating in private blog networks (PBNs)… almost like a Jedi sensing disturbances in the Force.”
Black hat SEO, 2015
“Your customers don’t need an essay—they just need a thorough description in the ballpark of 300 to 500 words.”
Word-count wisdom, 2015
“PageRank, first off is not named after a ‘web page,’ it actually is named after Larry Page.”