A Word Before You Read On

This page – and the section you arrived from – contains archived content. Some of it dates back well over a decade, which in search-engine years puts it somewhere around the Paleolithic, give or take an algorithm update or twelve.

Before you take anything here as current strategy, a few things worth knowing:

We know it is outdated, you should remind yourself it is outdated: Tactics, tools, and “rules” referenced in this content may no longer apply, and in a number of cases have been actively reversed by how modern search now works – particularly AI-driven and agentic search, which cares a lot less about the things this content was built to please.

It’s kept on purpose: We preserve this content for historical reference and to maintain existing link structures across the site. Its continued existence here is not an endorsement, and definitely not a recommendation.

We repeat, this is outdated: It’s not current advice. For up-to-date SEO and digital strategy guidance, please refer to Boostability’s active resources rather than anything filed under “archive.”

It’s a little bit funny, and that’s allowed. SEO has gone through more wild-west phases than most industries manage in a century, and we happen to think there’s value in remembering how confident everyone was at each stage, right before the ground shifted again. Consider this section proof that “best practice” is only best until something better comes along.

Consider this a museum wing, not a manual. Wander through, enjoy the artifacts, maybe wince once or twice, and then go find the current version of whatever you actually came here looking for.